A single livestream sales session of an FDI company stacks several layers of rights: the script written by staff, the host’s performance, background music, product images and the recording itself. When a rival reposts a clipped segment or a former host reuses the content on a personal channel, the first question is not who held the camera but who owns each layer under Vietnam’s Intellectual Property Law.
Layers of rights inside one livestream
- Automatic protection — Article 6(1) of IP Law 50/2005/QH11 (as amended by Law 07/2022/QH15 and Law 131/2025/QH15): copyright arises once a work is created and fixed, regardless of registration or publication.
- The script and session structure are protected works under Article 14 if original; moral rights stay with the writer under Article 19, while economic rights under Article 20 follow ownership and contract.
- Performers’ related rights — Article 29: the host or KOL holds moral rights in the performance and the right to authorise fixation and broadcasting; the company may exploit it only within the agreed scope.
- Producers’ rights in the recording — Article 30: whoever invests in producing the recording holds reproduction and distribution rights; unauthorised clipping and reposting infringes both these rights and the script author’s rights.
What the company should lock down
- Sign written terms with hosts, KOLs and scriptwriters before the session: assignment of economic rights, clip reuse scope, term and permitted channels.
- Archive the master recording, script files and production invoices right after each session — they are the ownership evidence behind any platform takedown notice.
- When clips are stolen, file an infringement notice with evidence to the platform under the IP Law and Decree 17/2023/ND-CP, and claim damages where the repost diverts sales.
A livestream is not disposable content: it is a multi-layer IP asset. FDI sellers who standardise host contracts and recording archives from day one can reuse every session for years instead of fighting over ownership once the channel grows.
Frequently asked questions
Is livestream sales content protected at all?
Yes. Original scripts and the session recording are protected under Articles 14 and 30 of the IP Law, and protection arises automatically on fixation without registration.
A competitor clipped and reposted our livestream — what can we do?
Send a takedown notice with ownership evidence (master file, production contracts) and demand cessation plus compensation for actual loss under Articles 204 and 205 of the IP Law.
We hire a KOL to host — who owns the rights?
The KOL keeps performers’ moral rights under Article 29; the company obtains exploitation rights in the recording only if the contract assigns or licenses them expressly.
This article has been quality-reviewed by the FLAW AI Legal Council