Foreign Investment

Prohibited and Restricted Goods in Cross-Border E-commerce: What Sellers Must Know

Goods sold cross-border into Vietnam fall into three very different management tiers: absolutely prohibited goods — no licence and no channel may bring them in; restricted and conditional-business goods — saleable when sector licences and legal conditions are met; and ordinary goods subject to quality management, labelling and specialised inspection. A seller who cannot distinguish these three tiers turns a list-checking error into seizure, sanctions and a locked shop.

Tier one: items absolutely barred from sale into Vietnam

The absolute prohibition groups come from several instrument layers: foreign trade management law and the lists of goods prohibited from export and import issued by the Government; sector laws on security, defence, health, environment and culture; and international treaties such as CITES on endangered wild fauna and flora. Typical groups: weapons, ammunition, explosives and support tools in civilian-prohibited scope; narcotics and precursors on prohibition lists; firecrackers; chemicals on prohibition lists; endangered wild animals and plants and their products in trade-prohibited scope; publications with circulation-prohibited content; scrap on import prohibition lists; jamming and eavesdropping devices and equipment prohibited under information security law.

One goods group once very common on platforms and now comprehensively prohibited is e-cigarettes and heated tobacco products: under the National Assembly’s Resolution 173/2024/QH15, from 1 January 2025 Vietnam prohibits the production, trading, import, storage, transport and use of e-cigarettes and heated tobacco products — every shop selling these products into Vietnam sells prohibited goods. The operating principle for sellers: prohibition lists change over time by decisions of the National Assembly, the Government and managing ministries, so list checking must be done when the product is listed and reviewed periodically, not from market memory.

Tier two: restricted goods — saleable but conditional

Restricted goods are not prohibited; they are conditioned. Medicines and pharmaceutical ingredients follow pharmacy law and may be traded only by suitably licensed subjects; cosmetics must complete notification; food must satisfy food safety management and specialised inspection; radio transmitters must achieve conformity; chemicals on restricted or precursor lists require licences and management under chemicals law. For the cross-border channel, the key point is that many of these conditions can only be performed by a subject in Vietnam — an importer, a notification unit, a licensee — so “saleable conditionally” in practice means the foreign seller must design a compliance chain with an in-country touchpoint for the right goods group.

E-commerce platforms also apply their own prohibited and restricted lists — often wider than the State’s lists in some sensitive groups — and goods violating the platform’s list are removed and shops handled under platform policy even where the goods may not be on the State prohibition list. Sellers need to reconcile both lists: the legal list decides State risk — seizure, sanctions; the platform list decides channel risk — losing the shop, held payments.

Can health supplements be sold cross-border?

Yes, but in the strictest food condition group. Health supplements — the group commonly called functional foods — must register a product declaration dossier with the competent authority before circulation under Decree 15/2018/ND-CP, with requirements on advertising consistent with the declared content and Vietnamese labelling. Selling these products into Vietnam under an organised commercial model must therefore pass through a subject in Vietnam performing the declaration and bearing product responsibility; the fact that an international platform allows listing does not substitute this declaration duty.

On the current food safety framework all three points must be noted: Decree 46/2026/ND-CP on food safety is having its effect suspended by the Government’s Resolution 15/2026/NQ-CP dated 6 April 2026; during the suspension, food safety procedures — including the declaration registration and self-declaration regime under Decree 15/2018/ND-CP — remain the framework applied in practice; and the suspension lasts until the amended Food Safety Law and its new guiding decree take effect. Small personal retail purchases for one’s own use are handled more flexibly in clearance practice, but sellers may not use “personal goods” as a shell for undeclared business activity — legal risk returns in full when scale and repetition show commercial nature.

How is mistakenly selling prohibited goods handled?

First, prohibited goods are stopped at the border or seized on the market: the minimum consequence is losing the entire consignment — confiscation, destruction or forced re-export by nature — together with logistics costs spent. Next come administrative sanctions for trading and transporting prohibited goods under the commercial sanctions framework (Decree 98/2020/ND-CP), with fines by the violating goods’ value and exhibit confiscation. Where the prohibited goods’ value is large or the conduct is organised or repeated, liability may cross the administrative threshold into criminal prosecution for producing and trading prohibited goods under Article 190 of Penal Code No. 100/2015/QH13.

“Sold by mistake” is not a ground for exemption. The law places on traders the duty to check the prohibition lists and conditions of the goods they sell themselves; not knowing the list can at most be a circumstance considered in sentencing or sanctioning in some contexts, and does not erase the violation — and with customs, a prohibited consignment declared under another name additionally generates an independent declaration violation. The only valuable defence is process: screen lists before listing, archive checking records, train shop operating staff, and have a ready withdrawal process when lists change — all far cheaper than one seized consignment with sanctions.

Frequently asked questions

Which products are absolutely prohibited from cross-border sale into Vietnam?

Typical groups: weapons, ammunition and prohibited civilian explosives; narcotics and precursors on prohibition lists; firecrackers; chemicals on prohibition lists; endangered wild fauna and flora in trade-prohibited scope under CITES and their products; circulation-prohibited publications; scrap on import prohibition lists; jamming and eavesdropping devices. Note especially that e-cigarettes and heated tobacco products have been comprehensively prohibited in Vietnam since 1 January 2025 under Resolution 173/2024/QH15. Detailed lists change with updating decisions of competent authorities, so sellers must check when listing and review periodically.

Can health supplements be sold cross-border?

Yes, but in a strict condition group: health supplements (functional foods) must register a product declaration dossier before circulation under Decree 15/2018/ND-CP and need a subject in Vietnam to make the declaration and bear product responsibility, with Vietnamese labelling and advertising matching the declared content. Note that Decree 46/2026/ND-CP on food safety is suspended by Resolution 15/2026/NQ-CP, so procedures in practice still follow Decree 15/2018/ND-CP until the amended Food Safety Law and new guiding decree take effect. Small personal retail purchases are handled more flexibly, but cannot be used as a shell for undeclared business.

What is the penalty for mistakenly selling prohibited goods?

The prohibited goods are confiscated, destroyed or forcibly re-exported and the consignment’s entire value is lost; the seller faces administrative sanctions for trading prohibited goods under Decree 98/2020/ND-CP with fines by the violating goods’ value, and the platform shop is handled under platform policy; large values or organised conduct may bring criminal prosecution under Article 190 of the Penal Code. “Sold by mistake” through not knowing the list is no exemption ground — sellers must check the lists before selling; ignorance can at most be a circumstance considered in the handling level in some cases.

This article has been quality-reviewed by the FLAW AI Legal Council